Isuzu Commercial Truck Celebrates 25 Years in the U.S. Market
Published in: NTEA
Date: 5/8/2009
Cerritos, CA-based Isuzu Commercial Truck of America (ICTA) celebrated the 25th anniversary of Isuzu trucks in the U.S. market with a ceremony at the American Truck Dealers convention. The first Isuzu truck, a KS-22, arrived in America in March 1984 with a retail price of $9,995. Still operational, the truck has been restored for display purposes.
Isuzu said its trucks have been the best-selling low cab forward brand in the U.S. every year since 1986. Of the 400,000 Isuzu-built diesel trucks sold in North America since their first arrival, more than 83% are still registered and in service today.
At the ceremony marking the event, Kazuya Igeta, president of ICTA, said: Isuzu is proud of this milestone. It is an excellent match to Isuzus worldwide heritage and commitment to quality.
Shaun Skinner, executive VP and general manager, added: Our success has come from not only a great product, but also the dedication of our U.S. dealers to support this line in order to deliver the lowest cost of ownership possible.
Isuzu low cab forward (LCF) trucks are distributed through 205 Isuzu truck dealers and 350 GM W-Series dealers nationwide. Isuzu holds more than 70% market share of the total LCF market.
For more information or to request product information from a local dealer, visit www.isuzucv.com or call 1-866-441-9638.